We share the concern about the increasing number of animal and plant species bound for extinction. We started Diversity Honeys with the idea to highlight this issue by selling exclusive honeys from Asian honey bees. Industrial agriculture focuses on plants and animals with the highest productivity, and the same trend has come to dominate beekeeping and honey production: Almost all over the globe the ‘European’ honey bee Apis mellifera is used to pollinate crops and produce honey – to the detriment of all other honey bee species and pollinators. (And by the way: recent research has brought to light that even the ‘European’ honey bee, contrary to long held assumptions that it had migrated north from an origin in Africa, actually came from Asia originally, too, like all other honey bee species.)